Big Trends in Mobile Marketing

Bookmark and Share

Our friend, Karl Sakas, wrote a great blog about the most recent Lunch and Learn with Francis Shepherd from Apple. We're going to include some of it here, then feel free to visit Karl's site for the rest of the story.

My Top 5 Lessons from the Mobile Marketing Talk

  1. 40% of new phones are [web-enabled] smartphones, and on average, people buy a new phone every 18 months. There’s room for growth, but it’s still also a minority of total phones.
  2. Selling 1 million units took two years for the iPod, 90 days for the iPhone, and 28 days for the iPad.
  3. With “immersion,” mobile ads will appear seamlessly, without today’s “click a link” disconnect.
  4. Apple now considers the environmental footprint for the entire lifecycle of its products.
  5. Want an in-demand job? Become a mobile app programmer.

Read the entire blog.

Post new comment

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><img><h2><h3><h4><h5><br><p><hr><blockquote>
  • Lines and paragraphs break automatically.

TIMA on Facebook
Join the Group
There is lots of talk of social media being the next big thing in business, but people need to learn how to harness this new marketing resource.
Learn More

TIMA Tweets

  • “@CommunityMGR: @TIMA_NC will explore Interactive Marketing in the Healthcare industry on 2/8. Hope you can join us. http://t.co/VhLV1X3B”
    4 hours 2 min ago

Follow @TIMA_nc

TIMA on Flickr

Goog_Audience