Meet the Panel for TIMA’s “Healthcare Marketing: The Interactive Impact”

• jkennedy's blog

by Christina Motley @christinamotley, TIMA member and Guest Blogger

Triangle Interactive Marketing Association (TIMA) will host its 2nd event of the year featuring Richard Schwartz, Executive Director of WebMD, and a panel of top-tier Raleigh interactive marketers with digital and online experience in the healthcare industry.  Here, TIMA introduces you to the panel.

Dave Harrell worked with  Blue Cross Blue Shield of North Carolina for10 years, spending the last 3 as the Advertising Director, before branching out on his own and launching Dave Harrell Advertising, Today, his firm uses data to drive decisions, which in turn delivers business results to leading healthcare clients, including insurance organizations, hospital systems, the NC Department of Insurance, practicing physicians and other healthcare providers.   Dave will share his expertise in digital marketing in healthcare by presenting a before and after case study of  his work with www.inclusivehealth.org  where his team has contributed to North Carolina being ranked 4th for having the largest membership risk pool in the U.S., behind states with substantially larger populations such as California and Texas. Additionally, Dave’s team has increased membership applications by 250%, decreased the cost per member acquisition by 46% and exceeded the cost per sale goal by 15% over two years.  Learn  more about how he did it and online industry best practices by joining TIMA next month.  

Jeff Hill  is the Director of Digital Strategy & Technologyfor MedThink Communications, a full-service, integrated healthcare marketing and communications agency with small, medium and large pharmaceutical and medical clients.   He will share insights into the biggest digital healthcare trend ─ realizing the benefits of relationship marketing  ─  and his challenges around regulation and compliance based on more than 14 years experience in health, technology  and advertising. He says healthcare and pharmaceutical companies are “making leaps and bounds in digital marketing and seeing the measurable ROI of a more connected, one-on-one communication approach. Some smaller health organizations are spending roughly 8-10% of their marketing budget on digital, while the larger pharma still typically are around 5%. This is far from the non-health organization spending. As digital marketing continues to evolve,  spends will increase. However, no matter what we are talking about, other industries are currently typically around 25% or higher. To help get a better picture on the future, it is expected that this year will be the first time Internet spend surpasses print,” he said. Learn more. 

Christina Motley is a strategic marketer. Award-winning writer. Published author. Creative cook. Excellent entertainer. Cool mom. She is in pursuit of her next career opportunity. Learn more at www.christinamotley.com.