Special Announcement From Janet Kennedy, Director of Strategic Partnerships
TIMA has an exciting year of programs planned for 2014 that really emphasize our mission to educate, be interactive and engage our community. We hope you are enjoying our #TIMALove campaign this month where we are sharing daily social media and interactive advice via Twitter and Facebook. Plus you could win something (always close to my heart)!
On March 12th we will launch the first in our Google Hangout Educational Series lead by Education Director, Jake St Peter. In this program we plan to present hands-on, practical training on a variety of subjects that you can use right away. As part of our program we are challenging our attendees to accept a “homework assignment” and complete a project utilizing the skills and information learned in our hangout. The best part is the beneficiary of the class work will be a Triangle nonprofit. Every student that completes a project will receive a Certificate of Completion of the class and the nonprofit will receive all the projects to use as they see fit, no obligation, no judging, no winners – unless you consider the knowledge gained as #winning. I know I do!
So here is the process. We will announce our class theme and ask for any interested nonprofits to send us a short email application. We will pick one nonprofit and all class work will be done for that nonprofit.
This way the nonprofit gains a variety of projects and TIMA has a great case study to follow up with an interactive discussion with the class attendees.
The first class will be a Digital 101 giving an overview of digital marketing. Our class project is to develop a Social Media Strategy for a specific event or the nonprofit as a whole. The strategy will include:
- An audit of the nonprofit’s current social media strategy.
- A review of 3 similar nonprofits for comparison.
- Three recommendations on what to improve change or add to your social media strategy.
If your organization would like to be considered we have a few criteria:
- You must have a marketing/communications/social media team who can review and be able to take action on the recommendations (if desired).
- You may not have more than 2 paid staff members in the marketing/communications/social media team.
- Your nonprofit should have established a social media presence on at least one platform (not including your website).
- You must serve the Triangle community.
- The applicant needs to be available to participate in the March 12th Google Hangout.
- The nonprofit that receives the student’s assignments has the obligation to review each submission and provide some short feedback to the student.
- If the nonprofit has a blog, TIMA would expect a blog post about this program before or after the event.
We look forward to learning and sharing that knowledge with the Triangle community.