Triangle Interactive Marketing Association Game Plan

Digital advertising: A winning game plan (Part 3)

The digital advertising landscape is constantly evolving, which can be overwhelming for many local business owners and decision makers. Over the next few weeks, we are going to pull back the curtain and take a look at how you can build a winning game plan for your digital advertising. Last time we focused on setting clearly defined…


The Past is the Past (And That’s Good Stuff).

Marketing (or Advertising/PR) – or really any industry that is constantly changing and doomed by consumers who have “been there, done that” – is a hard game to play. One of the best things you can do in these times, I think, is look to those who have done it before. Not only those who have done it before of course, but those who have done it well.

Raleigh Linkedin Tips

LinkedIn the Social Network for Your Personal Brand

Although LinkedIn is far from the newest social media site, it is one of the fastest growing in recent years, boasting 259 million members. William Arruda recently wote “Why Every Employee At Your Company Should Use LinkedIn” for In it, he points out that encouraging employees to use LinkedIn improves your company page following and your ranking in search results.