Events

Social Media – Making it Work for You and Your Clients

Join TIMA June 17th for this not-to-be-missed session on the latest and greatest social media strategies.  We've put together one of the best panels of social media experts you’re going to see in this area:

Rebecca Weeks Watson, director, business development – Real Girls Media, DivineCaroline

Derek Reese, advertising sales account executive – LinkedIn

David Rose, founder and president – Kudzu Media Group, KnowTheMusicBiz.com

Jim Tobin, president, Ignite Social Media

The panel will help define social media for marketers and discuss why social media matters to your business and your clients.  Panelists will cover topics such as common misconceptions, strategies and goals, platforms and tools for interacting with your target market, best (and worst!) practices, as well as successful (and not-so-successful) case studies.  The panel will also take opposing views on hot topics like, "Do you think having a person at your company tweet five times a day and following others is worth the traffic you get in return?" or "Have you paid bloggers to write posts about your product or brand?"  You will also have the opportunity to ask your burning questions in an interactive Q&A at the end of the session.

If you have specific questions for our speakers, please join the Facebook discussion board or send them to mthompson@crossroadspr.com.

More info about our speakers:

Rebecca Weeks Watson, director, business development – Real Girls Media, DivineCaroline

Rebecca is known as one of the top influencers and thought leaders in the interactive media industry. She is the director of business development at Real Girls Media Network, Inc., where she leads content acquisition and partnership development in an effort to build the leading online destinations for women. Recently she built and launched the company’s ad network. Previously, she was content director at iMedia Communications (www.imediaconnection.com), the premier publisher and events producer for educating digital marketing and media professionals. Prior to iMedia, Rebecca worked as an investment banking analyst at Robertson Stephens, where she analyzed and forecasted revenues of emerging markets and industries including media, entertainment, telecommunications and technology.

Derek Reese, advertising sales account executive – LinkedIn

Derek is a social media expert with versed knowledge of how companies should approach and implement their social media strategies.  Prior to his role with LinkedIn, Derek served as senior account executive at TheStreet.com, Account Executive at Crain's New York Business, and as an advertising sales representative at Publishers Associates.  Derek has worked with every major interactive/traditional/hybrid media buying agency on the East Coast including Mindshare, NEO@Ogilvy, Sapient, MediaVest, MEC Global, Beyond, Avenue A, Carat, Media Contacts, OMD, Initiative, Draft FCB, Mediacom, JWT, Hill Holiday, Mullen, McKinney, 360i, Fitzgerald&Co, Moxie, Martin Agency, and Crispin Porter + Bogusky. Past and present clients include IBM, SAP, Dell, Canon, GE, Panasonic, TD Ameritrade, Citibank, UPS, Verizon, Delta, FedEx, ING, Fidelity, Liberty Mutual, CA, TIAA-CREF, Vanguard, Sprint, and JP Morgan.

David Rose, founder and president – Kudzu Media Group, KnowTheMusicBiz.com

David is the Founder and President of Kudzu Media Group, Inc., a leading provider of specialty-topic based online communities where members can find, exchange and contribute valuable information, as well as get advice and insights from topic thought leaders. Mr. Rose has more than 15 years of leadership experience with Fortune 500, high-growth and start-up companies in the technology and entertainment industries, where he repeatedly obtained results by driving new product and market innovations.  Prior to founding Kudzu Media Group, Mr. Rose was Vice President of Sales & Marketing for SlickEdit Software. While at SlickEdit, Mr. Rose overhauled the company’s marketing strategy with a focus on online search advertising and building an active online user community including user forums, technical content and a company blog.  Before joining SlickEdit, Mr. Rose was head of Business Development, Business Affairs, IT and New Media at Redeye Distribution.  Earlier in his career, Mr. Rose held the roles of Vice President of Sales, Vice President of Business Development, Director of Sales and Director of Sales Operations and worked with leading technology companies YellowBrick Solutions, Siebel Systems, OpenSite Technologies and Automatic Data Processing.

Jim Tobin, president, Ignite Social Media

Jim Tobin is president of Ignite Social Media, one of the nation’s first social media agencies. In that role, he and his team work with clients including Intel, Nature Made, The Body Shop, Comcast, UNICEF and more developing and implementing social media marketing strategies.  Jim is the author of the book, “Social Media is a Cocktail Party,” which reached the Amazon best seller list for marketing books just three days after launch (at #51 out of over 51,000).  With years of experience in marketing and public relations, Jim formed Ignite out of the need for businesses to better communicate with their customers through social media. He’s adept at translating marketing messages into content that will inspire social media conversations.  Jim is a frequent industry speaker, the co-founder of the Triangle Social Media Club and one of the most read authors on Social Media Today. He was named one of the 75 Internet Marketing Gurus You Should Follow on Twitter and one of the most influential bloggers in the business in January 2008.  Prior to founding Ignite, Jim was deeply involved in public relations and advertising.

Tentative 2009 Schedule

July 15th - Social
5:30 - 8:30P - After Hours: Brought to you by LinkedIn
Where/When - The Mez, Durham
RSVP is required

August 19th - Lunch & Learn
Topic - Marketing Analytics
Where/When - Marbles, 11:30am to 1:00pm

September 16th - Lunch & Learn
Topic - Best Creative Practices
Where/When - Marbles, 11:30am to 1:00pm

October 21st - Social
Where/When - Marbles, 11:30am to 1:00pm

November 18th - Lunch & Learn
Topic - Shankman Returns
Where/When - Marbles, 11:30am to 1:00pm

Social Sponsorship Info

Interested in sponsoring a TIMA Social? Louise Gordon - lgordon@wral.com has the details. Drop her a line and she'll be happy to let you know what's available.

Sponsors