Lunch & LearnBrooks Bell on A/B Split Testing for Marketers

Join Brooks Bell, President and CEO of Brooks Bell Interactive, as she offers an inside look at the importance of incorporating AB split testing into your marketing plan. Her creative approach helping AOL achieve unprecedented split testing results — long before other companies were doing it — makes her an authority on using testing as a low-risk way to increase your revenue and gain a competitive advantage.

Just some of the topics Brooks will cover include:

    •    Using the 5 Ts (Traffic, Technology, Time, Trust and Team) to get your testing plan up and running
    •    Why more companies aren’t testing — and how you can put that to your advantage
    •    Ways to start simple with subject line and offer tests — and then graduate up to larger tests, like off-site banners and registration paths
    •    The importance of focusing on a measurable goal and why some companies are still ‘data dumb’
    •    How to model out whether there’s enough opportunity in revenue to make testing a big part of your strategy
Plus, you can learn firsthand how Brooks and her team helped The Washington Post increase new registrations by 14% and gain a 34% lift in new newsletter subscribers!

Quote:
“If you consistently beat the control, you can never lose money over the long term. In fact, you can only go up since you’re always introducing a more effective marketing campaign and learning along the way.” - Brooks Bell
 
Brooks is the CEO of Brooks Bell Interactive, a data-driven marketing firm that specializes in full-service testing for landing pages and email. Clients include Chase Bank, The Washington Post, ServiceMaster and AARP. She is a 2002 graduate of Duke University with a BA in Psychology. Prior to founding Brooks Bell Interactive in 2003, she was a Co-founder of novelProjects, a web design firm (now part of Atlantic BT). Brooks and her husband live in North Carolina, with their Sealyham Terrier, Theo.  

Brooks speaks regularly on landing page optimization, email marketing, web analytics and entrepreneurship. She's a Board Member for the Raleigh-Durham Chapter of Entrepreneur's Organization. She is also a recipient of the prestigious Triangle Business Journal 2009 Women in Business award. Learn more about Brooks and BBI at www.brooksbell.com.