List of Speakers for TIMA’s Online Marketing Workshop
Confirmed, as of 9/8/2010
Nadia Aram
Attorney, Womble Carlyle Sandridge & Rice
Nadia advises clients in a variety of business transactions, including preparation and negotiation of technology licensing, services, consulting and other commercial agreements, mergers and acquisitions, private securities offerings and investments and general corporate matters. Her industry experience includes life sciences, technology, software, manufacturing, retail, financial and other services sectors. Nadia also practices in the area of franchise, advertising and promotions law and has a strong interest in helping clients realize the commercial value of their intellectual property and other assets.
She received her BA and JD from Duke University.
Carol Brani
Attorney, Womble Carlyle Sandridge & Rice
Carol’s practice focuses on advising life sciences and information technology industry clients. She prepares and negotiates trademark and technology licensing agreements, joint development, clinical research, manufacturing, supply, commercialization, services, consulting and other commercial agreements. Carol also negotiates and drafts dealer and franchise agreements, franchise offering circulars and counsels clients on all aspects of franchise, advertising and promotions law.
She received her BA from the University of Virginia and her JD from the Washington and Lee University School of Law.
Dawn Crawford
Manager, Social Media, MedThink Communications
Twitter: @MedThink
Dawn Crawford serves as Manager, Social Media within the public relations practice of MedThink Communications. She harnesses the technology of the most popular social media platforms, including Facebook, Twitter and blogging to increase brand awareness and audience engagement.
Dawn has dedicated her career to healthcare communications and marketing, building her skills at hospital systems and healthcare-focused nonprofit organizations. Building a reputation as a thought leader, Dawn has presented on social media best practices at national venues, including the Centers for Disease Control and Prevention’s National Immunization Conference and the NTEN Nonprofit Technology Conference.
Dawn has a BA in Journalism with a minor in Political Science from the University of Colorado at Boulder.
Kelly Duffort
Principal, KD Web Strategies
Twitter: @kellyduffort
Kelly Duffort is a web marketing strategist with 10+ years of experience in adopting and applying interactive technologies for communicating key messages to target audiences.
She is the principal and founder of KD Web Strategies, a consulting firm that advises companies how to take their overall web presence (e.g., websites, blogs, social media profiles) to the next level. Kelly has embraced how quickly social media has changed the way we communicate and the marketing opportunities it gives each and every one of us.
Before striking out on her own, Kelly worked in web and communications roles at GlaxoSmithKline, Towers Watson and Booz, Allen & Hamilton. She holds a bachelor’s degree in speech communication from Wake Forest University.
Christina Gates
Community/Marketing Manager, Yelp
Twitter: @YelpNCTriangle
Christina Gates is the Triangle-area Community/Marketing Manager for Yelp, a reviews service that connects people with great local businesses and events. She works to build community on and off the site, engage businesses with Yelp's free business owner tools, and publish the local Weekly Yelp. Prior to working for Yelp, she spent five years in the local book publishing industry building a background in PR and editing. Christina lives and works in Durham, and is happy to call the Triangle her home.
Jim Hazen
Analytics Director, Capstrat
Twitter: @hazenj
Jim Hazen understands both the science and business of analytics and metrics. He helps clients understand the value of their communications and marketing efforts by uncovering insights based on data. Whether it’s offline or online tactics, Jim uses his rich knowledge of analytics to determine the return on investment for campaigns. As an advocate of testing and optimization, Jim firmly believes that the web offers opportunities for continuous improvement.
He has worked extensively in the web analytics space for the last 10 years at IBM, Lenovo, and Capstrat. Jim received a BA in marketing from Appalachian State University as well as an MBA from North Carolina State University with a concentration in marketing.
Gerry Lipscomb
Co-Founder, Redeemio
Twitter: @redeemioRDU
Gerry leads daily-deal aggregator Redeemio.com, which helps local businesses increase sales and attract new customers while offering consumers attractive discounts on products and services. Gerry received his BS in business administration from UNC Chapel Hill.
Sally Lowery
Director of Demand Generation, Bronto Software
Twitter: @sallymacnc
Sally coordinates lead generation at Bronto Software, the email marketing service provider in Durham, NC. Sally received her bachelors degree from East Carolina University.
Christine Perkett
President & Founder, Perkett PR
Twitter: @missusP
Christine Perkett founded PerkettPR on the heels of a diversified career in corporate and agency public relations in both the high technology and non-profit arenas. She holds specialized expertise in social media relations, business and high-technology media and the promotion of early stage, venture-backed companies. She has extensive experience in public relations and branding, new media strategies, issues management, marketing communications, community relations, promotional writing and events.
Christine is the day-to-day contact for chief executive officers, chief operating officers and a host of other senior executives charged with managing their business operations, and has served as lead communications counsel to numerous blue chip firms in a wide range of markets including software, hardware, Internet start-up, consumer, healthcare and non-profit.
Christine holds a B.S. in Business with a concentration in Public Relations from Ferris State University in Big Rapids, Michigan.
Karl Sakas
Director of Client Services, Coalmarch Productions
Twitter: @KarlSakas
Karl Sakas is a marketer with 12+ years of experience in interactive marketing and account management in diverse industries, ranging from technology and tourism. As Director of Client Services at Coalmarch Productions, he helps the Raleigh web design and marketing agency’s clients use online marketing to make more money.
Previously, Karl advised businesses and nonprofits as an independent marketing consultant, and he conducted marketing, client service, and investment research at Domini Social Investments, a mutual fund manager in New York. He currently publishes the Frontline Results marketing blog.
Karl received a BBA in operations and information systems with a minor in history from the College of William and Mary.
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