Lunch & LearnUser Experience 101

OK, so this “user experience” thing is supposed to be really important. From the tiniest start-ups to the mega-corporations, everyone wants to create products and services that are joyful to use, widely adopted, and much-loved by customers. But how do we actually go about creating great experiences for our customers?

Think about the products you love, and what makes them so special. In many cases, these products combine having the right features (or capabilities) and making these features easy to use. Striking this balance is the goal behind user experience design: to build great products and services that meet our customer’s needs and are a joy to use. In this talk, we’ll introduce you to a set of core approaches and methods that can help you create better products and services.

We’ll discuss: 

• Strategy: how to focus on the issues that matter to customers 
• Research: how to understand customer needs and goals 
• Design: how to build great products

Bio Abe Crystal, Ph.D., is a principal at MoreBetterLabs, a small but feisty company dedicated to creating a better Web through design. We’re currently developing our first product, ruzuku. Ruzuku helps passionate experts (such as authors, speakers, and coaches) create online learning communities. In addition, we work with clients (such as Duke University, NC State University, and NC LIVE), to improve their user experience. We’ve designed online communities, digital libraries, and ecommerce sites. MoreBetterLabs is also presenting “UX 101”, a 2-day boot camp introduction to user experience methods, in September. See morebetterlabs.com for details.