Lunch & LearnBurt's Bees: Global Company - Local Community

Join TIMA as we welcome Joy Steinberg, Global Insights & Marketing Manager for Burt's Bees for a discussion of Community building for Burt's Bees. This special session will be held at the American Tobacco campus location of Burt's Bees and has limited seating so register early!

Community-Based Research Online at Burt’s Bees

From VisionCritical
Learn about Burt’s Bees online research with a private community of consumers. By engaging in interactive activities online instead of and in addition to more traditional research, Burt’s can gain qualitative and quantitative insights on a weekly basis.  Community members engage in activities like surveys, collages, diaries and forums, all on VisionCritical’s Sparq platform.  Burt’s Bees’ community consists of over 2,000 members who have been pre-screened and segmented based on consumer type.