Healthcare Marketing: The Interactive Impact

TIMA invites you to join a panel of local healthcare companies and agencies for a discussion led by WebMD Executive Director Richard Schwartz. Digital accounts for only 5% of pharma's consumer marketing and only 2% of their professional efforts. In 2012, consumers are giving up TV for the Internet, and more MDs are going online as their preferred channel. Given the move to more digital media, how can healthcare marketers embrace the opportunities and work around the challenges?  Richard will lead a local panel of healthcare marketing experts:

• Jeff Hill: Director of Digital Strategy and Technology, MedThink Communications
• Dave Harrell:  Owner at Dave Harrell Advertising
• Andre Blackman:  Director, Digital Communications/New Media for the American Heart Association and Advisory Board member at Mayo Clinic Center for Social Media