Interactive Marketing Trends in E-Commerce

With the 24x7 shopping cycle and competitors just a click away, electronic commerce marketers must use all kinds of interactive marketing techniques to engage customers.  Whether you're interested in learning how to drive brand awareness, increase browsing or better understand what lies beyond the check-in/check-out, we can help.  Hear from some of the Triangle's leading E-Commerce players about what they are doing to incorporate blogs, tweets, video, email marketing, search and social ads, coupons, mobile commerce, live online help, remarketing and more to increase sales and to further engage with their audience.

Panel:

* Glenn Mersereau, Director of Ecommerce, Performance, Inc.
* Michael Marchetta, VP eCommerce/Internet Marketing at Jerry's Artarama
* Sean Popen, Director of Web Interactive, Lenovo
* Moderator - Joe Colopy, CEO, Bronto Software