Triangle Interactive Marketing Association
Expert Panel DiscussionInteractive Workshop
| Date | Wednesday, September 15, 2010 |
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| Time | 8:00 am |
| Location | The Solution Center 1101 Slater Rd. Durham, NC 27703 |
Join TIMA for an all-day Interactive Workshop on Wednesday, September 15th at The Solution Center, 1101 Slater Road, Suite 200, Brighton Hall, Durham, NC 27703. This three track program will offer something for marketing, interactive developers, small business owners and entrepreneurs. The sessions tracks are designed to meet two skill levels, those new to interactive marketing and those experienced on the subject matter.
Session I: This track is an introduction to some of the core programs and processes for planning a good interactive (and over-all) marketing campaign. The material covered will be of equal value to the small business owner, consultants that work in the small business field or seasoned marketers looking for additional professional development.
Session II: This track focuses on content for experienced interactive marketers. The sessions may cover similar topics but should be considered more advanced content.
Session III- Web Doctor: The Web Doctor Sessions will be one-on-three sessions with any individual that wants a professional evaluation of their website. For a an additional session fee of $50, a professional panel will evaluate your website and provide feedback on what can be done to improve your website. Panelists will consist of local practioners in the Graphic Design, User Interface and SEO fields. Those requesting a website review must have applications and payments in by August 31st to give the panelists an opportunity to review the site prior to the 25 minute session. Panelists will vary by session.
Look for more details on the event coming soon!
TIMA’s Online Marketing Workshop in Durham, NC
Wednesday, September 15, 2010
http://www.triangleinteractive.org/workshop
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INTRO Track: Why and How to Do Electronic Marketing Primary audience: Small Business Owners |
ADVANCED Track: How to Do E-Marketing Better Primary audience: Experienced Marketers |
WEB DOCTOR: Custom Feedback to Improve Your Site For Business Owners (pre-register; +$50) |
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8:30 – 9:00am (30 minutes) |
Registration & Networking |
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9:00 – 9:15am (15 minutes) |
Welcome & Agenda Review (decide which sessions will help you the most) |
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9:15 – 10:30am (75 minutes) |
What Are Twitter, Facebook, and this Social Media Thing? Why you should use Facebook & Twitter for your business, and how to get started [Kelly Duffort of Kelly Duffort Web Strategies] |
PR & Crisis Communications What you need to do today to protect yourself before anything goes wrong [Christine Perkett of Perkett PR] |
Session 1 @ 9:15 Session 2 @ 9:45 Session 3 @ 10:15 (running at the same time as Intro and Advanced sessions) |
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10:45 – 12:00pm (75 minutes) |
Getting People to Visit Your Website Using web advertising, search engine optimization, and email marketing [Sally Lowery of Bronto Software] |
Advanced Social Media for Business Using blogging, Twitter, Facebook, and other tools to get better results [Dawn Crawford of MedThink] |
Session 4 @ 10:45 Session 5 @ 11:15 (running at the same time as Intro and Advanced sessions) |
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12:00 -1:30pm (90 minutes) |
Lunch & Networking |
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1:30 – 2:45pm (75 minutes) |
Using Technology to Get Customers in the Door Hyper-local marketing: city guides, check-in services, and daily-deal coupons [Christina Gates of Yelp & Gerry Lipscomb of Redeemio.com] |
Reducing Legal Risks to Your Brand When You Use Social Media How you and your business can avoid getting burned [Carol Brani & Nadia Aram of Womble Carlyle] |
Facebook and Twitter “Office Hours”: Drop in for Hands-on Social Media Q&A |
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2:45 – 3:15pm (30 minutes) |
BREAK: Networking, Voicemail-Checking, Email-Catchup |
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3:15 – 4:30pm (75 minutes) |
Marketing Strategy Marketing plans and budgets: you’ll leave at 4:30 with the beginnings of your own custom plan [Karl Sakas of Coalmarch Productions] |
Web Analytics Using tracking, A/B tests, and multi-variate testing to optimize your web-based offers [Jim Hazen, Capstrat] |
Facebook and Twitter “Office Hours”: Drop in for Hands-on Social Media Q&A |
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5:00 – 6:30 (90 minutes) |
Post-Event Networking Social: Location TBA (within five-minute drive) |
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