Lunch & LearnThe Latest Trends in Online Video

TIMA Members
$15 Prepaid
$20 at the Door
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Non-Members
$25 Pre-Paid
$50 at the Door
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Presenters: 
David Caruso

WHEN WORLDS COLLIDE:  The convergence of television & online video and what it means for YOUR ad budgets and clients

With DVR penetration now over 63% in households with incomes of $100,000 plus, just how effective are those TV ad dollars you’re placing?   In a world where the line between television and web-based content viewing grows blurrier by the day, marketers are being tasked with finding and reaching their core customers in an increasingly fragmented media world. 

Please join TIMA and Glen Caruso of Tremor Media on October 21st to discuss the latest trends in online video including:

  • User demographics and penetration statistics (hint:  it’s not just your teenage son watching Family Guy clips!)
  • Ad formats, targeting and tracking opportunities
  • Advances in GRP measurement for online video sure to further accelerate the TV to web budget shift
Event Sponsors: 
Coalmarch Productions
DateThursday, October 29, 2009
Time3:30 pm
Location
Marbles Kids Museum
201 East Hargett Street
Raleigh, NC 27601
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TIMA Members
$15 Prepaid
$20 at the Door
Register
Non-Members
$25 Pre-Paid
$50 at the Door
Register

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