The digital advertising landscape is constantly evolving, which can be overwhelming for many local business owners and decision makers. Over the next few weeks, we are going to pull back the curtain and take a look at how you can build a winning game plan for your digital advertising.
Marketers from far and wide are now calling the Triangle home, but none probably have traveled as far as TheeDesign’s Richard Horvath.
As I mentioned in my last column, search engine rankings are not the best measure of success for a website — utility companies and landlords remain reluctant to accept SEO ranking reports in lieu of cash. A better measure of success, of course, is conversions (sales, leads, subscriptions, whatever it is you most want your website visitors to do).
When Karl Sakas was naming his company, he turned to his lifelong enthusiasm for trains for inspiration. A firebox is the area that contains the fuel for the train — where the fuel is converted to energy to power the train.
In the second of a periodic series of profiles of Triangle marketers, TIMA content officer Kelly Johnson interviews Richard Arvette Owner of Good Vibrations Consulting, a company that helps businesses and startups achieve their marketing goals through public relations, social media content and event planning.
For the past couple of weeks, the Search Engine Optimization (SEO) world has been abuzz with the story of the law firm that sued their SEO agency for violating Google’s guidelines. [Seikaly & Stewart, P.C. v. Fairley, 2014 WL 1911881 (D. Ariz. May 13, 2014)] In part, the complaint says: The action is based on…
Our volunteer for the month of April is Roger Gore. Roger became a TIMA volunteer while striving to grow his own marketing business, Tall Pines Marketing Group.
As marketers in an age where new marketing apps are being introduced by the minute, it’s hard to know what apps truly deserve our attention (or better yet, our $0.99). With that in mind, I wanted to use this week’s blog post to put a spotlight on a few applications that just might be worth your while.
So, by now most of us probably have at least some social media presence. But setting up an account is only the start. It turns out keeping all these things updated can be a bit of a hassle.
It’s grad season! With so many bright and promising young professionals getting ready to join us in “the real world,” I thought a post about the legendary first job hunt would be appropriate.