Marketing innovator and Philadelphia department store magnate John Wanamaker is supposed to have said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Marketing (or Advertising/PR) – or really any industry that is constantly changing and doomed by consumers who have “been there, done that” – is a hard game to play. One of the best things you can do in these times, I think, is look to those who have done it before. Not only those who have done it before of course, but those who have done it well.
Lots of businesses are open on the weekends. Even if your company is closed, there’s a good chance you’ve spent time on the weekend planning and preparing for the week to come.
As a nonprofit, TIMA is made up solely of volunteers, so it is imperative that we find good ones. And wow, did we ever! In recognition of their fabulous efforts on TIMA’s behalf, we will be spotlighting a new volunteer each month who has gone above and beyond for TIMA. For the month of March, TIMA is pleased to announce Diana Roberts as the Volunteer of the Month!
While I am glad to live in a world where I am able to creep on long lost high school classmates and easily connect in conversation with somebody who shares a similar #interest, I am the first to admit that social media can be a lot to handle. So today I am going to spit out a few simple tips for handling the world of Twitter.
For 2014, the Triangle Interactive Marketing Association has set education as one of our primary missions. In an effort to raise awareness of TIMA, our membership, and our expertise in interactive marketing (and with that goal of education in mind!), we are launching a Speakers Bureau. Our goal is to promote TIMA outside of our…
Looking for a job in the Triangle? Look no further than MaxPoint. With over 50 job openings here in the Triangle MaxPoint is looking to expand their local reach.
Staying up-to-date with the marketing world is (let’s be honest) a daunting task.There are no shortage of news sources, Twitter handles and people it seems we should be keeping up with. However, if you’re anything like me, you can only allot a few minutes each morning to do a quick scan of your RSS feed. After that, it’s a game of periodically catching up with Twitter, clicking on only the most enticing of links.
In this first of a periodic series of profiles of Triangle marketers, TIMA content officer Kelly Johnson interviews Greg Hyer, owner of Hyer Media in Four Oaks.
Ever feel like this guy? If you are anything like me, you live out of your inbox – whether you choose to or not. I find myself having a continuous love/hate relationship with the tool. On one hand, without it, my day to day communications would become extremely difficult. Decisions that would normally take at…