Triangle Interactive Marketing Association

a professional Organization of the marketing and design industries in digital media, based in the Triangle area of North Carolina. TIMA focuses on Education and Networking for its members as well as the promotion of the Interactive Marketing industry.

The State of Online Video, presented by Tremor Media 10/21/09

WHEN WORLDS COLLIDE: The convergence of television & online video and what it means for YOUR ad budgets and clients

With DVR penetration now over 63% in households with incomes of $100,000 plus, just how effective are those TV ad dollars you’re placing? In a world where the line between television and web-based content viewing grows blurrier by the day, marketers are being tasked with finding and reaching their core customers in an increasingly fragmented media world.

At TIMA's October Lunch & Learn, Glen Caruso of Tremor Media discussed the latest trends in online video including:

User demographics and penetration statistics (hint: it’s not just your teenage son watching Family Guy clips!)
Ad formats, targeting and tracking opportunities
Advances in GRP measurement for online video sure to further accelerate the TV to web budget shift